How Colors Affect Mood


We all have certain colors we love, and others we aren’t so drawn to.  For years, psychologists have been doing studies to determine how colors affect our brains, moods, and creativity.  There are essentially four psychological primary colors – red, blue, yellow and green. The variations and mixing of these four colors are what maintain the balance between our body, mind, and emotions.

Black: This is a powerful, mysterious color and is associated with seriousness. Also associated with sex, death and mystery. Black may make you feel depressed, or on the other hand, may make you feel secure.

Blue: A relaxing color.  Blue lowers blood pressure, calms, gives a sense of security, and suppresses appetite.  In studies, blue has shown to increase the creativity receptors in the brain, leading to cognitive brainstorming.  While blue is one of the most popular colors it is one of the least appetizing. Blue food is rare in nature. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. When food dyed blue is served to study subjects, they lose appetite.

Brown: This is an organic, earthy color.  It can make you feel cozy.

Green: This is the easiest color for the eyes to focus on for long periods of time.  It soothes pain and is associated with optimism. May make one feel happy, clean, fresh.  It is one of the most abundant colors in nature so it often leads to sensations of peace and zen.

Orange:  This color is friendly, relaxing and ambitious.

Pink:  This is a youthful, feminine color.  Pink is also a soft, sensitive color. This is basically a “happy” color.

Purple:  This color is often associated with royalty.  It is also a contemporary color. Purple has a list of associated feelings, from feeling mournful to creative.

Red: This color raises the blood pressure, stimulates appetite and conversation and is often associated with excitement, action, impulse. In studies, Red boosts performance on detail-oriented tasks such as memory retrieval and proofreading by as much as 31% compared to blue.  Red is also often used in restaurant decorating schemes because it is an appetite stimulant.

White:  Is often associated with purity, cleanliness. Also associated with nothingness, and in some cultures death and/or mourning. Can make one feel clean/sterile.

Yellow: This color is an eye irritant and a highly emotional color.  After long periods of time, yellow invokes feelings of anger and hostility.  However, yellow, in small doses, is a friendly, happy color.


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