Samir Becic Reaching out to the 300 Largest Companies in Houston as Part of Fitness Campaign 2022


Every aspect of health is important to Houston’s “Fitness Czar” Samir Becic. He infamously promoted obesity awareness when he ran 7 marathons in 8 weeks wearing a 73.5 lbs weighted vest and lived for 6 weeks with a 300 lbs weighted suit. Recently, when Samir read the CDC’s shocking updated statistic that the U.S. adult obesity rate stands at 42.4 percent, he knew he had to take drastic actions with his fitness campaigns in 2022. This is the first time in history that the national rate has passed the 40% mark and further evidence of the country’s obesity crisis. While obesity rates rise, so do the cases of diseases like type 2 diabetes, cardiovascular disease, high cholesterol, and more. 4x #1 Fitness Trainer in America Samir Becic could not just stand by idly as America eats its way to sickness. 

As part 3 of his 2020 Fitness Campaign or sending letters to 500 of the Largest Companies in America, he’s written and sent 140 letters to the executive teams of the fortune 500 companies based in Houston and 164 letters to the CEOs of Houston’s largest employers, urging them to make changes within their corporations that can contribute to Americans’ health: incentivizing physical activity and access to more education on the nutritional value of foods to their employees.

Understanding the obstacles that employees are facing to live their healthiest lives, Samir has found it imperative to shift companies’ focus on their most important asset, their employees. By sending the 500 largest companies in the United States his letters, he hopes to provide awareness around the ongoing issue of workplace health, fitness, and wellness. By doing so, not only will they have their employees working at their fullest potential, but they will also cut their healthcare costs by 25%.

Here is what Samir wrote in his letter:

My name is Samir Becic. I currently serve as the “fitness czar” for the fourth largest city in the United States, Houston, Texas.  I am a Level 6 fitness trainer and health expert who has been awarded the title of “#1 fitness trainer in America” on four separate occasions. Since I moved to this country over twenty years ago, I have devoted myself to improving the health and fitness of all Americans through lectures, community outreach, and publishing. I am the founder of HealthFitnessRevolution, a non-profit, online fitness magazine with over 14 million readers, the creator of the ReSyncFitness Method, and the author of the Harper Collins book ReSYNC Your Life.
I write to you today because, as the CEO of an influential and well-regarded Fortune 500 company, you are uniquely situated to make a positive difference in the fight to improve the health and fitness of not only the employees of your company, but also of all Americans. As I am sure you are aware, our country is experiencing a health crisis that is affecting every aspect of American life, including our business community. According to the CDC, the U.S. adult obesity rate in 2018 was over 42%, and this rate continues to rise to this day. In addition to the enormous and unnecessary suffering this epidemic visits upon millions of Americans, the economic toll is also staggering. The Department of Labor has estimated that the obesity epidemic costs American individuals and businesses around $1.8 trillion annually in job absenteeism and increased healthcare expenses.  Sadly, although we know that the single most effective method for combating obesity is physical fitness and healthy nutrition, far too few Americans are taking advantage of these simple and effective methods for improving their personal wellbeing. 
As a business leader, you have the opportunity to make a real difference in this fight by encouraging health and fitness in your employees and offering and promoting wellness programs that encourage exercise and healthy eating. This is not only the right thing to do, but also good business. Numerous studies have shown the financial benefits of such programs, including a recent Harvard study estimating that every dollar spent by employers on wellness programs returns an average six-fold decrease in employee absenteeism and health care costs. 
I know that you share my desire to address this pressing problem. I therefore call on you to set an example for your fellow business leaders, and all Americans, by redoubling your efforts to promote the health and fitness of your employees. Please feel free to contact me at your convenience if I can assist you in any way in this important mission. 

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